Overhaul and improve the car dealership’s web and social media content, increase user engagement and lead response via integrated custom web apps and targeted online marketing campaigns. Improve local brand perception and social media authenticity.
Revamp car dealership’s social media design and branding while developing and integrating new social media inventory marketing and social care features via the dealership’s Facebook page and Twitter account.
Conduct primary market area and competitor research then plan and deploy viable, cost-effective online marketing processes & programs. Utilize organic and paid search, dealership website, landing pages, social media. Create social media-centered Customer Support “Social Care” system using custom APIs, app integrations, social media, and custom web programming. Develop original keyword optimized long-form web content to provide useful information and build (non-paid) search rank and long-tail intent focused keyword pillar content.
Verified user engagement increase by over 21%, with lead response increase of 9%. Multiple first page Google search engine results page listings for high-CPC keywords and organic long-tail keywords with original long form web copy, incorporating social media integrations, blog optimization, and SEO services.
This program resulted in multiple successful project outcomes only months after Google’s Panda and Hummingbird algorithm updates, making Future Ford of Sacramento one of the first automobile dealerships in North America to successfully increase Internet Department KPIs using custom developed online Content Marketing tactics and market-targeted social media conversion strategy.
